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CMO Survey Results

Marc S. Pritchard, Global Marketing Officer, Procter & Gamble

Marc S. Pritchard, Global Marketing Officer, Procter & Gamble. As a three-time winner of The CMO Survey Award for Marketing Excellence, Marc shares his viewpoints on how marketing contributes to P&G’s performance. He talks about how P&G learns about customers and how it is relentless in its attention to building loyal customers and strong brands in the store, on the web, and around the world.

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Marc Pritchard’s Executive Biography

Marc Pritchard is responsible for the global marketing and media strategy of the world’s largest advertiser, Procter & Gamble (P&G). As the company’s top marketer, Marc sets the marketing strategies to guide the communications and brand building programs for P&G’s portfolio of more than 300 brands worldwide, representing $83 billion in sales.

Appointed Global Marketing Officer August 1, 2008, Marc oversees a budget of $8.6B in advertising that the company invests to reach its diverse audience. He is also accountab

Marc Pritchard

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Birthplace
Oakland, California, U.S.A.

Education
Indiana University, Bloomington, B.S., Finance, 1982

Date Joined P&G
May 17, 1982

LinkedIn Profile
Marc Pritchard

Chief Brand Officer

Marc Pritchard is responsible for P&G’s brand-building disciplines worldwide. He sets the Company’s multi-billion-dollar media, marketing, and advertising strategies, and leads marketing innovations that guide communication and brand building for P&G’s portfolio of trusted, quality brands.

Marc is a veteran of P&G for more than four decades, joining the company in 1982 as a cost analyst in the Paper Division, followed by a move into marketing in 1987 on the Sure antiperspirant/deodorant brand. He has 20+ years of progressive experience in the Beauty and Personal Care categories which earned his appointment to president of Global Cosmetics and Personal Care in 2003. Known for his pioneering approach to product, commercial, and operational innovation, Marc served as president of Global Strategy for two years, driving expande

Marc Pritchard's deep personal connection to purpose

Marc Pritchard is the brand chief at the world’s largest advertiser. And he has very personal reasons for using this communications muscle to help drive social change, as Geoffrey Precourt reports.

Marc Pritchard, in addition to his day job as chief brand officer at Procter & Gamble, has been an inspiring advocate for purpose-driven marketing that makes use of brands and services as tools for social change.

P&G’s initiatives include clean water, waste management, ingredient transparency and, perhaps most visibly, its “Thank You, Mom” efforts in support of the Olympics, and its on-going attempts to promote racial equality through powerful storytelling, as exemplified by “The Talk” and “Love over Bias”.

Pritchard chairs the Association of National Advertisers, and used the occasion of the trade body’s 2018 Multicultural Marketing and Diversity Conference to step out of his official role and – in the spirit of “inspiring [the audience] to act&rd

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